We develop The mylee device, a hand held device and mobile health app, that enables a mother, for the first time ever, to get immediate feedback about her breastfeeding process and breastmilk production, starting from the first days after delivery, by scanning of just a few drops of her own milk.
The mylee app is all about personal feedback – education – and communication, for empower breastfeeding mothers to become proactive about their breastfeeding, from the first day.
The mother is basically making daily milk scans with the mylee device, and receive immediate feedback reassurance, tips and alarms for improving breastfeeding experience. By performing daily tasks and quizzes, the app generate actionable insights to the mother, for improving breastfeeding experience and success.
So far we have had a successful beta with lactation consultants that have used the device to scan over 400 mothers on-the-spot and they say it has become an integral tool in their tool box, and we are now launching our pre-order, and expected to ship the first devices to mothers by the end of the year.
The main value proposition of the current version of the device is focused on mothers in the first days and weeks after birth but We see the mylee becoming a must have product supporting every new mother throughout her full breastfeeding journey and beyond.