Our Mission

Helping every mother be on top of her breastfeeding journey

We want to help you be confident and proactive in your breastfeeding journey, through personal feedback and support

We want to empower breastfeeding moms to understand their cues and what it means for each unique mother-infant dyad. Your milk can uniquely reflect on how effective is your breastfeeding routine. We are here to give you access, help you understand and benefit from your own progress, and help you navigate informatively. We believe that any mother can learn from understanding and visualizing her progress. We also care about accelerating human milk research, for advancing science and for practical implementation in building new tools to make life better for parents and families.

We understand YOU.

As mothers, we understand the challenges of early parenthood, and helping mothers with their personal parenting journey is our goal. Starting from breastfeeding, an “all in” task for new moms. We want to give parents control over their journey. We see how our tools help mothers and make a difference for them and we are here to transform breastfeeding experience and success.

Backed by science.

We believe in science. Our solutions are integrating scientific knowledge with vast in-house generated evidence. With the accumulating data, we strive to continue improving and optimizing our algorithms and user experience.

Meet MyMilk Team

Our founders story

MyMilk was envisioned based on our founders’ personal breastfeeding journeys. Dr. Shechter gave birth to her second son, and Haramati to her first daughter shortly after life sciences PhD graduation, from the respected Weizmann Institute of Science. Sharon faced many breastfeeding challenges, including persistent pain, and struggled with milk supply and baby's weight gain. She struggled for months, seen every consultant possible, and still felt left alone in her breastfeeding journey, eventually overcoming most struggles and sustaining a long breastfeeding journey. Ravid story is different, she did not had problem with her milk supply, but was a working pumping mom, and overcame breastfeeding pain challenges. Ravid and Sharon have realized that while there is constant monitoring during pregnancy, there are basically no objective monitoring solutions for supporting self and remote care. Eventually both Ravid and Sharon have successfully breastfed their babies for over 9 years accumulatively, however, understanding the statistics they know this is rare. 9 out of 10 mothers face breastfeeding difficulties, 6 out of each 10 women stop breastfeeding before they desire, and only 2 out of 10 women stand with health authorities recommendations for prolonged breastfeeding. Based on their own needs and experience, and understanding other mother's needs, MyMilk was built as a personal data-powered monitoring and self care tool for helping breastfeeding mothers with challenges that became even more prominent during the COVID-19 pandemic . They established the first human milk dedicated clinical-standard laboratory, and basically transformed human milk to new powerful data source for new mothers and their babies. Thousands of milk samples were tested in MyMilk laboratories, enabling the in-house R&D driving the development of the MyLee.
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Dr. Ravid Shechter-Ushpizin, PhD. Co-founder


Entrepreneur, Research expert & a Mom

Ravid received her B.Sc in Biochemistry from the Technion institute of technology and her direct track Ph.D. from the Weizmann Institute of science. Ravid's scientific expertise includes immunology, developmental neurobiology, stem cell research and central nervous system repair. Ravid is a mother of two, both of which she proudly breastfed for a total of over 5 years while persisting with her successful full time scientific career. Ravid received many honors and prizes, including the prestigious John. F. Kennedy prize, in recognition of academic excellence and scientific accomplishments.

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Dr. Sharon Haramati, PhD. Co-founder


Entrepreneur, Research expert & a Mom

Sharon received her B.Sc. in the joint program for medicine and life sciences From TAU, and her M.Sc. and Ph.D. from the Weizmann Institute of science. Sharon's valued scientific research focused on molecular genetics of behavior, psychiatric disorders, neuroendocrinology, as well as neuropsychology of human memory. During her research, Sharon also completed a program in economics, business, finance and intellectual properties. Sharon overcame many breastfeeding difficulties, during which she envisioned MyMilk concept. Since then she become a mother of another baby boy, and overall breastfed over 2 years each. with extended knowledge. She also tested her milk, and was excited and empowered by the results.

Ravid Shechter

MyMilk co-founder

Sharon Haramati

MyMilk co-founder

Elena Slovushch


Mobile Application lead developer
Elena is talented mobile application developer. She worked in software service company and as freelance developing iOs applications. Elena develops the user facing mobile Application for the MyLee product, Including user interface, App-hardware interface, and interfaces to App server side. Elena is a mother of two, whom she breastfed over 4 years cumulatively.

Anastasia Firsow, Msc


Head of laboratory operations

Anastasia is a Medical laboratory expert, with over 10 years of experience in clinical laboratory operations, in several of the largest medical laboratories in Israel. Anastasia holds wide range of expertise in wet lab techniques, analytical chemistry and R&D activities. Anastasia is managing all aspects of MyMilk laboratory operations, for both clinical laboratory operations, customer projects and R&D activities. Anastasia is holding a senior medical laboratory worker certificate by the Israeli Ministry of health, and CRA & GCP certification for monitoring and coordinating clinical trials. Anastasia received her BSc in medical laboratory science from Hadassah academic college, and her master’s degree in Life science, Molecular Genetics from Tel Aviv University.

Nourit Klepar RD, CDN


Nutrition expert & breastfeeding mom

Nourit is a Registered Dietitian (RD) and a Certified Dietetic Nutritionist (CDN) by the New York State. She holds a degree in Psychology and Nutrition and Food Science from Hunter College, NY. Nourit has been providing nutritional counseling for the past 14 years specializing in the areas of weight loss, medical nutrition therapy (diabetes and cardiovascular disease), pre and postnatal nutrition, pediatric and teen nutrition and recipe analysis. With experience in Manhattan, New York and Israel. Nourit also holds a dietetic instructor position at the Israeli ministry of health.

Anastasia Firsow

Head of laboratory operations

Elena Slovushch

mobile Application lead developer

Our advisory professionals

Professor Shaul Dollberg, MD, Neonatology - Advisory Board


Licensed pediatrician in Israel and the U.S.A. Full professor at the Sackler Medical Faculty of the Tel Aviv University, with more than 100 scientific papers published in leading medical journals including numerous peer reviewed papers on breastfeeding and breastmilk. Professor Dollberg has been treating tongue ties for over 15 years and is a leading researcher in many published papers on the subject. Graduated 1985 from Hebrew University/Hadassah Medical School and received MD Degree in 1986, followed by pediatrics residency at Bikur Holim Hospital, Jerusalem

Prof. Arthur Eidelman, MD Neonatology - Advisory Board


Prof. Eidelman is the former director of NICU at Shaare Zedek Medical center, the former president of the American breastfeeding medicine association and the head of policy statement section committee on breastfeeding American academy of pediatrics. Editor in Chief, Breastfeeding Medicine.

Timeline

2012
MyMilk inception

Co-founders begin work on human milk testing development

2014
Incorporation

MyMilk formally Incorporated

2014
MyMilk Laboratories setup

Partnership with AML Clinical laboratory (Israel), and build a human milk expert laboratory.

2015
Governmental support

Funding from the Israeli innovation authority

2016
Human milk lab-based testing

Establishment of human milk lab-based testing, directly to moms, for lactogenesis, and breast infection diagnosis.

2016
Lab based nutritional testing in milk

Developed the milk sampling kit supporting lab-based analysis, established laboratory-based human milk testing methods for micronutrients and macronutrients and the personalized results. 

2016

Hundreds of laboratory-based breast milk testing performed for mothers

2017
Launch breastmilk testing service for companies and institutions

Supporting the development of breast pumps, medication for pre-terms, milk banks, and academic research.

2017
Development of the first MyLee sensor prototype & Laboratory validation

Development of the first milk MyLee prototype for monitoring milk supply establishment. System validated with 1000s' of tests in MyMilk laboratory.

2018
First beta units of the MyLee tested by Lactation consultants

Initiating a cohort of several dozen lactation consultants, who used the milk scanner units and and LC facing app for on-the-spot assessment of milk maturation dynamics in their routine practice, with over 700 mothers.

2018
ICON SV101 program

Participating in SV101 ICON program bridging Israeli entrepreneurs to the silicon valley ecosystem

2019
Breastmilk testing setup for the new Israeli national milk bank

Advising and assisting the establishment of the first milk bank in Israel, setting up all external breastmilk tests for the bank, and supported all validation procedures enabling the launch of milk bank operations.

2019
Hadassah Accelerator powered by IBM AlphaZone

Participating in Hadassah Accelerator powered by IBM AlphaZone for digital health startup companies

2019
TechCrunch Disrupt SF

MyMilk selected as Top Pick TechCrunch Disrupt SF, and the MyLee presented on main stage at startup battlefield.

2020
Early testing community for MyLee beta, Israel

First beta units of the Mylee for in-home breastfeeding monitoring by moms were distributed to our early testing community members.

2020
Academic study initiated

First Academic study using the MyLee system initiated in a UCSF clinical study.

2020
Stories begin pouring in

Mothers stories and use-cases of how the Mylee helped them in their own breastfeeding journey

2021
MyLee iOS App available on AppStore

MyLee iOS App available on AppStore

2021
FemTech Lab Accelerator

Selected for FemTech Lab go-to-market Accelerator

2021
Initiated International testing community & pre-order

Initiated International testing community & pre-order. Join our mission

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MyMilk content, tests and reports are not intended to diagnose or treat any clinical condition, or to substitute for a healthcare provider’s consultation.
MyMilk content, test and reports are not intended to diagnose or treat any clinical condition, or to provide a medical recommendation and does not substitute the advice of your health care provider (lactation consultant, doctor, or nurse). These reports are not intended to tell you anything about your or your baby’s current state of health, or to be used to make medical decisions, including whether or not you should take a medication or how much of a medication you should take.

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