Consumer-centred health for new mothers and their babies

Personalized data-powered tool for breastfeeding moms

Our Mission

Empower mothers by personal data-powered tools for promoting mother and baby health.

Our core values

Decoding breastmilk is our exciting journey.

We want to empower breastfeeding moms to understand their breastmilk biodata and what it means for each unique mother-infant dyad. Human milk uniquely reflects you and your baby health, and your breastfeeding process. We are here to give you access, understand and benefit from your own human milk. We believe that any mother can learn from understanding her milk. And yes, we also want to dramatically accelerate human milk research, for advancing science and generating new tools for moms.

We know breastfeeding science!

We know the science beyond breastfeeding. We transform your milk to a powerful data-source for you. Because breastfeeding is your baby’s health foundation, and our main mission.

We understand YOU.

We are here for new mothers and their babies. We understand motherhood, and helping mothers with their personal parenting journey is our goal. Starting from breastfeeding, an“all in” task for new moms. We want to give mothers control over their breastfeeding data. We have seen how our tools help mothers and make a difference in their breastfeeding journey, and their motherhood experience. We are here for transforming breastfeeding experience and success to new mothers.

Backed by science.

We believe in numbers, evidences, proof. We make science- based decisions. We use data to better understand parenting. To reveal mother and infant wellness and health. We bring the science to mothers’ hands, helping them to take better parenting decisions. We are not just fed by science, but also advance parenting related science discoveries. we know that great discoveries come from joining efforts, and need you to take part.
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Meet MyMilk Team

Our founders story

MyMilk was envisioned based on our founders’ personal breastfeeding journeys. Dr. Shechter gave birth to her second son, and Haramati to her first daughter shortly after life sciences PhD graduation, from the respected Weizmann Institute of Science. Sharon facedmany breastfeeding challenges, including persistent pain and struggled with milk supply while her baby did not gain enough weight. She straggled for months, seen every consultant possible, and still felt left alone in her breastfeeding journey. Ravid story is different, she did not had problem with her milk supply, but was constantly worried with her milk quality. Shechter is at risk for low vitamin absorption, constantly monitored during her pregnancy, but was not monitored at all during her breastfeeding, although her baby was still, like during pregnancy, exclusively dependent on her own body. Ravid and Sharon have realized that while there is constant monitoring during pregnancy, there are basically no objective monitoring solutions for individual breastfeeding. Eventually both Ravid and Sharon have successfully breastfed their babies for over two years each, but understanding the statistics they know this is rare. 6 out of each 10 women stop breastfeeding before they desire, and only 2 out of 10 women stand with health authorities recommendations for prolongedbreastfeeding. Based on their own needs and experience MyMilk was built as a personal data-powered monitoring tool for breastfeeding mothers. They established the first human milk dedicated clinical-standard laboratory, and basically transformed human milk to new powerful data source for new mothers and their babies. MyMilk laboratories was built on the solid foundations of Science.

Meet our founders

Dr. Ravid Shechter-Ushpizin, PhD. Co-founder

Research expert & breastfeeding mom (>5 cumulative years)

Ravid received her B.Sc in Biochemistry from the Technion institute of technology and her direct track Ph.D. from the Weizmann Institute of science. Ravid's scientific expertise includes immunology, developmental neurobiology, stem cell research and central nervous system repair. Ravid is a mother of two, both of which she proudly breastfed for a total of over 5 years while persisting with her successful full time scientific career. Ravid received many honors and prizes, including the prestigious John. F. Kennedy prize, in recognition of academic excellence and scientific accomplishments.

Dr. Sharon Haramati, PhD. Co-founder

Research expert & breastfeeding mom (>5 cumulative years)

Sharon received her B.Sc. in the joint program for medicine and life sciences From TAU, and her M.Sc. and Ph.D. from the Weizmann Institute of science. Sharon's valued scientific research focused on molecular genetics of behavior, psychiatric disorders, neuroendocrinology, as well as neuropsychology of human memory. During her research, Sharon also completed a program in economics, business, finance and intellectual properties. Sharon overcame many breastfeeding difficulties, during which she envisioned mymilk concept. Since then she become a mother of another baby boy, who she proudly breasted over two years, with extended knowledge. She also tested her milk, and was excited to get her results.

Our Laboratory partners

High quality laboratory

We partnered with AML, American medical laboratories, Israel's largest privately held Clinical Laboratory. AML successfully participates in multiple International Quality Control Schemes, and hold the international iso 15189 medical laboratories. AML has global alliances with major international central labs, as well as partners of large entities in Israel, such as Herzliya Medical Center (a leading Israeli private hospital). AML operates laboratory services for clinical trials to the international pharmaceutical and biotechnology industries.

Take a glance at our professionals

Sharron Zabary, PhD, IBCLC

Breastfeeding expert & breastfeeding mom (>13cumulative years)

Sharron is an experienced and certified lactation consultant (LLL, IBCLC) and a leader in the field of breastfeeding. Sharon holds a B.Sc. in Chemistry and M.Sc. and Ph.D. in biochemistry. And was a research post-doc Fellow of breast milk immunological fingerprint. Dr. Zabary research papers in the field of breastmilk are acknowledged worldwide. Sharron is the manager of the newly established Israeli milk bank, and a member of various professional consultant committee of the Ministry of health. Sharron breast fed her four boys.

Nourit Klepar RD, CDN

Nutrition expert & breastfeeding mom (4 cumulative years)

Nourit is a Registered Dietitian (RD) and a Certified Dietetic Nutritionist (CDN) by the New York State. She holds a degree in Psychology and Nutrition and Food Science from Hunter College, NY. Nourit has been providing nutritional counseling for the past 14 years specializing in the areas of weight loss, medical nutrition therapy (diabetes and cardiovascular disease), pre and postnatal nutrition, pediatric and teen nutrition and recipe analysis. With experience in Manhattan, New York and Israel. Nourit also holds a dietetic instructor position at the Israeli ministry of health.

Our advisory professionals

Prof. Arthur Eidelman, MD Neonatology - Advisory Board

Prof. Eidelman is the former director of NICU at Shaare Zedek Medical center, the former president of the American breastfeeding medicine association and the head of policy statement section committee on breastfeeding American academy of pediatrics.

Dr Mira Leibovich, MD, IBCLC- clinical advisor

Dr Leibovich is a certified family physician and an acting physician in the pediatrics and NICU departments at Mayanei HaYeshua medical center, the head of the hospital’s breastfeeding clinic, and former manager of Udim breastfeeding medical center. Dr. Leibovich holds advisory positions with the ministry of health on committees related to breastfeeding and breast milk, and lectures healthcare providers. Mira has over twenty years of experience consulting to thousands of mothers. She breastfed her five Children.

Tova Krause, Prenatal dietician B.Sc, RD - Clinical Advisor

Tova has 20 years’ experience as a clinical dietitian, specializing in the field of women’s nutrition during pregnancy and lactation. Tova has authored the book: “the complete guide to healthy nutrition during pregnancy” and is a leading advisor to key health authorities in Israel. Tova leads lectures and courses for healthcare providers in nutrition during pregnancy and lactation. Tova holds a private clinic.

Media Contacts

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Business Contacts

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MyMilk tests and reports are not intended to diagnose or treat any clinical condition, or to substitute for a healthcare provider’s consultation.
MyMilk test and reports are not intended to diagnose or treat any clinical condition, or to provide a medical recommendation and does not substitute the advice of your health care provider (lactation consultant, doctor, or nurse). These reports are not intended to tell you anything about your or your baby’s current state of health, or to be used to make medical decisions, including whether or not you should take a medication or how much of a medication you should take. Our reports can identify potential nutritional deficiencies in breast milk and provide suggestions for improving the breastfeeding mom’s nutrition. It is advised to consult with a nutritionist or a medical health provider before making any nutritional changes. Furthermore, nutritional supplements should not be taken without consulting with a physician.