My first breastfeeding journey was extremely challenging, after a c-section I was hospitalised with my baby. My baby was then detected tongue-tied too late and consequently, I had a low milk supply that took literally months to overcome with hard work, to sustain prolonged good breastfeeding.I knew that I would have done anything to get some control and peace of mind in this tough period. That also drove me to the understanding that I wanted to help other mothers in their breastfeeding journey, through personal, data-powered support.
As avid breastfeeding mothers, we realised that while we were strictly monitored all through our pregnancies, there are no objective tools to assess individual breastfeeding, and as scientists, we understood that breastmilk is a powerful data source that can reflect on mother-baby health and the breastfeeding process itself – but is neglected from practice.
We also learned that 90% of mothers experience breastfeeding difficulties, and 60% report stopping any or exclusive breastfeeding before they intended to, many times due to tough but preventable reasons. This is why we have established MyMilk and the MyLee product, to help mothers like us be proactive about their breastfeeding success through personal feedback, visualization of progress, and personal guidance.