AI-powered breast milk monitoring
for Promoting mother-infant health
PERSONAL BREASTFEEDING MONITORING BASED ON MOTHER’s OWN HUMAN MILK BIOANALYTICS
a mother- centered mobile health solution for personal, evidence-based breastfeeding monitoring, based on mother’s own milk bioanalytics.
Human milk is a powerful, personal data source reflecting on each mother -infant dyad. MyMilk enable mothers and their healthcare providers to better understand mother’s health and breastfeeding, by utilizing human milk as a non-invasive continuous monitoring tool.
Use Cases:
TRACKING BREAST MILK PRODUCTION PROGRESS
MONITORING BREAST HEALTH
EVALUATING HUMAN MILK NUTRITIONAL QUALITY
EMPOWERING MATERNITY AT THE PAINFUL STARTING POINT
Breastfeeding is the starting point for the first 2 years of infancy. Once we help a mother early in her maternity journey, we will keep monitoring and guiding her infant health & care throughout infancy via our personal analytical platform
MyMilk ANALYTICS SOLUTIONS
From direct to consumer laboratory tests services to breast milk scanners, and smartphone embedded solutions
DIRECT TO CONSUMER MyMilk LABORATORY TESTS
3 simple steps. Online ordering and survey. Small Milk sample to MyMilk kit. Get result online.
MyMilk breast milk test for
Nutritional profiling, breast pain diagnosis and delayed milk production onset
(commercially Available)
Laboratory tests with a full digital interface, from ordering, to result visualiaztion. In-house generated breast milk tests, performed from MyMilk central laboratories, available directly to mom’s home via mymilk online platform and milk sampling kit. Mymilk current test catalog includes breast pain diagnosis, delayed onset of bulk milk production diagnosis and human milk nutritional profiling. All tests are available via mymilk online platform with personal recommendation based on maternal-infant information, and online consultation with a professional. MyMilk developed all the pre-analytics (patent pending milk sampling kit), laboratory procedures, and post analytics (reference standards and actionable insights)
MyMilk BREASTMILK SCANNER
Mobile App and connected hand-held breast milk scanner, for on the spot continuous breastfeeding monitoring
1st application breastfeeding progress and milk production after birth (coming soon)
Mymilk develop breastmilk scanner and app for on the spot breast milk analysis, at the mother’s home, enabling fast, easy, and continuous breastfeeding and breast milk monitoring. MyMilk scanner 1st application is early monitoring of breast milk production, starting at the first day after birth! System allows monitoring of breast milk production process, identification of delayed onset of bulk milk production and early identification of individuals at risk for low milk supply (enabling in-time and correct interventions, promoting breastfeeding success, copious milk production and prevention of low milk intake complication like dehydration and excessive weight loss).
Pipeline applications include breast pain monitoring, milk nutritional assessment, and pumped milk shelf-life assessment
Next generation mhealth solution for new mothers and baby, via smartphone integrated sensors
Mymilk R&D team work with technological companies’ development teams for future applications of next generation sensors, that are intended to be integrated as core smartphone technologies. Our experts are working on new innovations generating better solutions for new moms to monitor their breastfeeding and baby’s health.
PERSONAL ACTIONABLE INSIGHTS FOR NEW MOMS.
Mymilk information system integrates mother and infant information with bioanalytics, from breast milk and blood tests, to generate actionable, personal insights. Mymilk algorithm is fed by scientific information, clinical guidelines and in-house generated database and AI.
Preventative care
From nutritional wellness to better breastfeeding practice, for longer and healthier breastfeeding.
Differential diagnosis of complications
From breast pain, to low milk supply diagnosis, for guidance intervention & treatment.
DATA-powered telemedicine services
Generating insights and alerts also to the mother’s healthcare providers, for in-time and better professional guidance.
WHY NOW?
Mobile health, consumerization of healthcare, and invasion of technology disrupt today health management, democretizing healthcare and driving better and preventative personal care.
Infancy mHealth is an almost un-touched market projected at
$16B
with a $4B market for breastfeeding monitoring alone
Mobile health market Grew from non-existing market to a $7B market 2015, $23B market 2017 (42% increase, and projected to reach $104B at 2023, and 189B at 2025 (CAGR 32.3%) (Research and Markets, November 2017). Millennial MOMS are early adopters, and 57% of mobile health users also have pregnancy related apps (Grail research, 2015).
Prenatal testing is evaluated to get $7.2B by 2022 (research and markets 2016 (CAGR 28%), where NIPT DNA prenatal testing projected to reach $5.5B by 2025 (Grand view research 2016).
Breastfeeding field is raising NOW. Breastfeeding rates higher than ever, growing, with health authorities targets to increase. Lactation consultant market grow x3 in 6 years (US CDC 2016: 27,000 (9 per 1000 live birth), 2010: 2.8 per 1000 live birth), and Breastfeeding supporting hospitals (called baby friendly hospitals) grow from 2.9% (2007) to 21% (2016) in US and 37% in Europe (with WHO targets of reaching 100% of babies). Breastfeeding pump accessories market (including breast pump) valued at $1.2B (8.8% CAGR) (of which breast pump $891M (2016), and projected at $2.6b, 2022). Market dominated by few players that invaded the market early
Breastfeeding is A submerging challenge
taken by most new moms
Today, almost every new mother start breastfeeding.
Most breastfeeding mothers have difficulties and complications, and STOP breastfeeding before they desire
Out of each 10 breastfeeding women:
before they desire